All the major national and international companies make similar claims about local expertise applied with a national or international approach, training, technological capability and referral business. What sets Coldwell Banker Commercial apart from the others?
We see our mission very clearly. Our role is to provide value to our associates by streamlining their business processes; providing the best tools and training to empower them; bring business to our associates through our national assignments and encouraging cross-market relationships between other Coldwell Banker Commercial affiliates and continue attracting new associates to our growing office of professionals. We are committed to helping our associates gain market share and improving revenues.
Coldwell Banker Commercial has enormous business potential to tap within the Apollo "family" itself. Many of its corporate service clients currently fall into this category. They also have the powerful resources of Apollo-owned corporate relocation and mortgage companies to call upon as needed.
No other organization has the benefit of being able to offer associates and clients a broad range of non-real estate services at reduced cost, through our preferred alliance relationships. We have National Alliance relationships with more than companies, such as Airborne Express, AT&T and ADT; passing these savings along can make a significant bottom-line impact for associates and clients alike.
Coldwell Banker Commercial is now among the fastest-growing commercial real estate organizations in the country. As of end of 2007, Coldwell Banker Commercial completed over 17,000 lease and sale transactions totaling in excess of $15 Billion in gross transaction value. Coldwell Banker Commercial's gross revenue puts it right on the heels of Grubb & Ellis and 7th in a recently published survey. Coldwell Banker Commercial has more commercial property listings posted on LoopNet (www.loopnet.com ) than any other national commercial real estate company. Coldwell Banker Commercial electronic property listings increase by approximately 10% weekly.
While other organizations are scrambling to make themselves known in second- and third-tier markets, Coldwell Banker Commercial has already built a strong foundation and market dominance in these areas. As real estate cycles change or as office, industrial and retail space users expand, these markets will play an increasingly important role in commercial real estate business revenue growth.
Isn't it a drawback for Coldwell Banker Commercial not to have a significant presence yet in some major markets?
There are sufficient opportunities now, and going forward, in major markets to attract select high-quality commercial real estate practitioners. As news of the Coldwell Banker Commercial strategy, major transactions and new additions draws more media and business audience attention, independent or unhappily affiliated brokerages in major markets will want to join our community of professionals.
Some other organizations have either gone public or have switched away from the network model of affiliated companies into one umbrella organization. How can I be assured that the quality control and "one-stop-shopping" preferences of corporate and investor clients can be provided by Coldwell Banker Commercial?
While we recognize that the style of business varies from market to market, Coldwell Banker Commercial is committed to holding affiliates to a very high standard of service delivery. Coldwell Banker Commercial's reporting system, while not overly complex, gives the headquarters office a good overview of how each office is performing and what its strengths and weaknesses might be.
Coldwell Banker Commercial's continuing training and education sessions, as well as its ongoing electronic and print communications to affiliates, reinforces the standards by which Coldwell Banker Commercial practitioners' performance will be assessed.
There is no guarantee that a public company or single organization can have day-to-day control over its employees' business practices, simply because it says that management is structured to handle this.
Management of major national assignments is the responsibility of Coldwell Banker Commercial's corporate services group in the headquarters office. In cross-market referrals, the referring broker remains involved in the process of the assignment. Business is therefore unlikely to "fall through the cracks" or suffer from sub-par service delivery.
In a "down" cycle, will you be able to maintain the same level of commitment to support, training, technology and boosting revenues?
Coldwell Banker Commercial is committed to enhancing its national brand awareness as well as in helping affiliates to grow, increase their revenues and control their costs, no matter the cycle of the moment.
The time to invest in people and technology is greater in difficult times; that is when the real producers unearth new opportunities and position themselves for future growth. Coldwell Banker Commercial will continue to do so, and will continue to tap the expertise of certified professionals in affiliate offices to handle our growing national assignments.
Second and third-tier markets, where Coldwell Banker Commercial has built up enormous strength and market dominance, are better protected from the extremes of real estate cycles than are many of the higher-profile markets.
When times are difficult, our clients need our skills and services even more than they do in boom times. That is when dependability of service, creativity in deal-making and the ability to offer a broad range of real estate skills (even for smaller tenants) become more critical to our clients' bottom lines.