Coldwell Banker Commercial • Rosner & Associates
Company History
The roots of Coldwell Banker Commercial® date back to 1906 when Colbert Coldwell played a key role in rebuilding San Francisco after a devastating earthquake and fire. Having witnessed his real estate contemporaries take advantage of the tragedy by acquiring property from vulnerable sellers at unfair prices, he dedicated himself to providing an honest and knowledgeable alternative, imbuing his transactions with honesty and vision on behalf of his clients. Later joined by Benjamin Arthur Banker, the two partners established a company committed to commercial real estate.
Over the next several decades, Coldwell Banker Real Estate Corporation (CBREC) embarked on a nationwide expansion to become the dominant commercial real estate company across America. In 1937, CBREC began to provide residential real estate services to become a full-service real estate company. In 1989, Sears, Roebuck & Co. sold the commercial division of Coldwell Banker to a group of managers currently known as CBRE (CB Richard Ellis). As a result of the purchase, the entities entered into a non-compete agreement.
In 1996, Coldwell Banker Real Estate Corporation, formerly Coldwell Banker Residential Affiliates, Inc., was acquired by Hospitality Franchise System, Inc. (HFS). When HFS became Cendant Corporation, Coldwell Banker Real Estate Corporation became part of the world's largest hotel and real estate brokerage franchisor, giving the company access to solid financial resources and an even stronger brand affiliation. The next decade saw an explosion of resources, created to keep the company ahead of the rapidly changing technological curve and drive the brand to customers worldwide. By the end of 1996, Coldwell Banker Commercial was once again a strong force in the industry, with hundreds of companies worldwide practicing commercial real estate under the Coldwell Banker Commercial® flag. Since the brand re-entered the commercial real estate industry, affiliates have achieved impressive growth by embracing the benefit of strong brand recognition and the value afforded by global resources. With a strong parent company in Realogy Corporation, affiliates are part of an expansive community. This family of brands provides affiliates with connections and synergies that allow maximum exposure for their clients through relationships with other Realogy Corporation systems, such as Coldwell Banker®, Century 21, ERA®, Sotheby's International Realty®, NRT, Oncor International®, TRG, CartusSM, and others.